One of the best ways to help promote your business, connect with your audience and let them know about you is to stream the current live video content directly to your audience via live streaming.
Live broadcasts can be a little daunting, but in this article, I’ll review the seven tips that helped me get online, so that you can more easily start sharing your live posts (ranked fifth). Producing the most engagement on Facebook through live video content – therefore, reaching – is definitely worth considering.
Here are seven key tips.
First, your live video should add value to your audience. Of course, value can fall into a range of different categories, but before you go live, take a moment to think about your intent on the video and what you want the viewer to get from it. This helps to concentrate better.
2. Plan as much as possible
If you are nervous about going online, then the plan is your best friend.
Write down the content outline that you will share, discuss, or demonstrate in the video and support it next to any device you record. Includes hints for specific actions, such as screen sharing or presentations.
Through the outline, you will feel more comfortable with the rest of the content, allowing you to focus on simply following the defined steps.
3. Tell a story
If you’re not sure how to outline or start planning a live video session, restore it to the ground and make sure to tell the story – including the beginning, middle, and end.
Following this simple format is the easiest way to organize your thoughts and it will help you give the audience something interesting and interesting – not aimless and off track.
4.Go with friends
When you are nervous about anything, it is always helpful to do things with others. If you’re not sure about going online alone, try playing with friends or colleagues, or try an interview until you feel comfortable enough.
5. Class or work with the coach
If you really want to go online, I suggest you work with a public speaking coach or take classes.
It helped me a lot before I spoke at the conference and started the weekly #CoffeeWithDhari Instagram live meeting. I worked with Paul Barton, who taught me a very simple strategy – from nervousness to organizing my speech.
My friend Madalyn Sklar also offers a great master class for women who want to start using real-time video for their business but hard to get started (this course is called Video Like A Rockstar). Madalyn is very natural in front of the camera. You will receive an accountability partner and a wealth of practices and advice on how to get online.
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6. Test your connection
Connection problems can indeed cause problems for your live session. Try testing your connection with a random live video session to see how everything works ahead of time.
7. Be flexible
Don’t be exhausted by mistakes or technical difficulties. Even if you go online many times and you have tested your connection, things can go wrong.
Remember, this is part of the charm of the line, you have to wave your fist as they appear.
No matter what kind of social media network you are playing, it will be scary to go online. Taking the time to prepare will help, but in my experience, practicing on the video is the best remedy. Practice is really perfect.
How will you start using live video for your brand?
Two mobile phones, cost-effective, reliable, just to Potter!
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